{"id":95,"date":"2019-01-22T15:26:35","date_gmt":"2019-01-22T15:26:35","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=95"},"modified":"2019-01-22T15:26:37","modified_gmt":"2019-01-22T15:26:37","slug":"account-based-marketing","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/account-based-marketing\/","title":{"rendered":"Account Based Marketing"},"content":{"rendered":"\n<p>You\u00e2\u20ac\u2122ve probably\nheard a lot recently about Account Based Marketing (ABM). It\u00e2\u20ac\u2122s the latest trend\nto create a huge buzz in marketing. Do marketers need to rethink their entire\nstrategy? How can they start a whole new branch of marketing, when they still\nhave the same budget and headcount as last year?<\/p>\n\n\n\n<p>ABM isn\u00e2\u20ac\u2122t a technology or a methodology, it\u00e2\u20ac\u2122s a mindset, one that can be implemented across all your marketing activities. Moreover, ABM is not really a revolution, it\u00e2\u20ac\u2122s an evolution of traditional marketing methodologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em> <br>Aligning Your Targeting<\/em><\/strong><em><strong>\u00ef\u00bb\u00bf<\/strong><\/em> <\/h2>\n\n\n\n<p>A lot of the time,\nsales and marketing teams end up talking to two different groups of people or\ntalking to the same people in an uncoordinated way.<\/p>\n\n\n\n<p>Today, it\u00e2\u20ac\u2122s\nincreasingly possible to target marketing the way you once would have targeted\nsales, and account-based marketing is just part of this evolutionary path.<\/p>\n\n\n\n<p>Marketing and sales were always supposed to be part of the same process, and now it\u00e2\u20ac\u2122s possible to create the perfect alignment. It\u00e2\u20ac\u2122s far too easy for marketing, and sales departments to each go off and do their own thing. Now, it\u00e2\u20ac\u2122s more necessary than ever before to plan together and then execute together. Account-based marketing is simply going after the same targets as sales, to build a road for them to follow.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Setting an Account Based Marketing Strategy<\/em><\/strong><\/h2>\n\n\n\n<p>Here are some things you\u00e2\u20ac\u2122ll want to do to create an effective account-based marketing strategy:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211; Make sure your company\u00e2\u20ac\u2122s go-to-market strategy specifies your target audience, including geography, company size, industry, and role.<\/p>\n\n\n\n<p>&#8211; Set joint targets for marketing, and sales, and choose a <a href=\"https:\/\/www.packeddata.com\/contact-discovery-services\/\">list of target accounts<\/a> based on your company\u00e2\u20ac\u2122s go-to-market strategy.<\/p>\n\n\n\n<p>&#8211; Align your <a href=\"https:\/\/www.packeddata.com\/#services\">marketing database<\/a> with those targets. Your marketing campaigns need to be hitting the same companies, and people your sales team are going after. This includes removing leads that are not part of your target audience.<\/p>\n\n\n\n<p>&#8211; Align the marketing and sales team\u00e2\u20ac\u2122s compensation plan with the company\u00e2\u20ac\u2122s business targets.<\/p>\n\n\n\n<p>&#8211; Coordinate efforts between marketing and sales, which doesn\u00e2\u20ac\u2122t mean working in parallel, rather together, complementing each other. Make sure the sales team is aware of the marketing campaigns and leverages them. Always measure your campaigns, whether led by marketing or sales teams. See what is working and make changes if needed, without being deterred by team loyalty or pride. Be creative and stand out. For example, if everyone is sending emails, be different and use video instead. It\u00e2\u20ac\u2122s more personal and has up to seven times better conversion rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Account-based\nmarketing is just another step towards more effective marketing. It\u00e2\u20ac\u2122s a\nmarketing strategy that focuses on targeting the exact relevant people who\ninfluence the sales cycle. When done right, ABM seamlessly blends marketing and\nsales into one continuous process. It\u00e2\u20ac\u2122s the next step in the ever more targeted\nmarketing trajectory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u00e2\u20ac\u2122ve probably heard a lot recently about Account Based Marketing (ABM). It\u00e2\u20ac\u2122s the latest trend to create a huge buzz in marketing. Do marketers need to rethink their entire strategy? How can they start a whole new branch of marketing, when they still have the same budget and headcount as last year? ABM isn\u00e2\u20ac\u2122t a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Based Marketing - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"Account-based marketing is just another step towards more effective marketing. 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