{"id":73,"date":"2019-01-18T15:18:05","date_gmt":"2019-01-18T15:18:05","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=73"},"modified":"2019-01-18T15:20:13","modified_gmt":"2019-01-18T15:20:13","slug":"4-easy-database-marketing-tips-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/","title":{"rendered":"4 Easy database marketing tips for Lead Generation"},"content":{"rendered":"\n<p>The marketing landscape is no longer designed by businesses for \ncustomers to move through; it\u00e2\u20ac\u2122s increasingly built by your leads, many \nof whom do more than half their fact-finding before your sales team even\n knows they exist. In such a customer-centered environment, it\u00e2\u20ac\u2122s more \nimportant than ever to understand who those customers are \u00e2\u20ac\u201c particularly\n in B2B industries in which sales cycles are longer and customer \nrelationships can last for years or even decades.<\/p>\n\n\n\n<p>With the need for B2B businesses to prioritize their customers\u00e2\u20ac\u2122  needs, B2B marketers must consider how well their present marketing  strategy parallels their customers\u00e2\u20ac\u2122 buying journeys. Database management  aligns your B2B marketing strategy with your<a href=\"https:\/\/www.packeddata.com\/contact-discovery-services\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" leads (opens in a new tab)\"> leads<\/a>\u00e2\u20ac\u2122 interests and  concerns without the need for costly push campaigns. By creating a  cooperative environment in which you and your customers work toward the  same goals, you institute a sea change in the way you do business with  them.<\/p>\n\n\n\n<p>These database marketing tips will help get you and your leads on the same page.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Create Customer Personas to Understand Your Buyers<\/em><\/strong><\/h2>\n\n\n\n<p>The information in your database doesn\u00e2\u20ac\u2122t just tell a story about  individual customers. It also speaks volumes about your audience as a  whole, allowing you to define segments and engage buyers by addressing  the topics that are germane to them. In isolation, customer records let  you study individuals; with a relational database, you gain deep insight  into whole groups, which in turn allows you to build representative  buyer personas. These customer personas simplify selling and make your  marketing decisions more effective by increasing relevance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Understand the Buying Journey<\/em><\/strong><\/h2>\n\n\n\n<p> Creating customer personas is an important first step. The next is to  put these personas in motion and develop a clearer picture of the  trajectory your leads take from initial contact to buying decision. Map  the milestones of multiple individual buying journeys, and you and your  database service provider will begin to see where your most important  turning points are. Understanding these pivot points lets you focus your  attention on them and devise a strategy that prioritizes the most  critical forks in the road along a potential customer\u00e2\u20ac\u2122s journey to sales  readiness. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Measure Success<\/em><\/strong><\/h2>\n\n\n\n<p> How do you know when your marketing strategy is a success? Setting  benchmarks for your marketing metrics tells you what\u00e2\u20ac\u2122s working and what  still needs work. Data-driven B2B marketing is ideal for clearly  defining your goals so you can repeat and build on your successes.  Because B2B marketing strategies must be designed for the long term,  it\u00e2\u20ac\u2122s critical to map out precisely how all your marketing activities  contribute to revenue. Unlike your B2C counterparts, your sales cycle is  lengthy, and you don\u00e2\u20ac\u2122t have time to invest in marketing that offers  less than stellar returns on your investment. <a href=\"https:\/\/www.packeddata.com\/tech-installs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Database services (opens in a new tab)\">Database services<\/a> that  quantify success help you stay on the right track even over long,  straight stretches of the marketing journey. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Coordinate with Sales<\/em><\/strong><\/h2>\n\n\n\n<p>One of the most fragile points of your marketing pipeline is also one\n of the most critical to your success: the hand-off from sales to \nmarketing. If your sales team gets leads who aren\u00e2\u20ac\u2122t well qualified or \ndifferentiated, they\u00e2\u20ac\u2122re spending too much time on low-yield activities \nwhile failing to impress highly qualified leads. A centralized database \nensures that both marketing and sales have access to customer files and \ncan collaborate on how best to serve a lead\u00e2\u20ac\u2122s needs.<\/p>\n\n\n\n<p>All business is becoming more customer-centered, but it\u00e2\u20ac\u2122s  particularly true of <a href=\"http:\/\/www.packeddata.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"B2B organizations (opens in a new tab)\">B2B organizations<\/a> that typically have more invested  in their leads. A management team that provides skilled database  services is a win for you and your customers as you\u00e2\u20ac\u2122re able to serve  their needs while making your own sales journey a more efficient one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing landscape is no longer designed by businesses for customers to move through; it\u00e2\u20ac\u2122s increasingly built by your leads, many of whom do more than half their fact-finding before your sales team even knows they exist. In such a customer-centered environment, it\u00e2\u20ac\u2122s more important than ever to understand who those customers are \u00e2\u20ac\u201c particularly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"og:description\" content=\"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/packeddata\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-18T15:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-18T15:20:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@packeddata\" \/>\n<meta name=\"twitter:site\" content=\"@packeddata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/\"},\"author\":{\"name\":\"Daniel George\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\"},\"headline\":\"4 Easy database marketing tips for Lead Generation\",\"datePublished\":\"2019-01-18T15:18:05+00:00\",\"dateModified\":\"2019-01-18T15:20:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/\"},\"wordCount\":632,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Lead-Generation.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/\",\"name\":\"4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Lead-Generation.jpg\",\"datePublished\":\"2019-01-18T15:18:05+00:00\",\"dateModified\":\"2019-01-18T15:20:13+00:00\",\"description\":\"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Lead-Generation.jpg\",\"contentUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Lead-Generation.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Lead Generation - Packed Data Services\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/4-easy-database-marketing-tips-for-lead-generation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Easy database marketing tips for Lead Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\",\"name\":\"Packed Data Blog\",\"description\":\"Welcome to Packed Data Services Marketing Intelligence Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\",\"name\":\"Packed Data Services Pvt. Ltd.\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Untitled-design.png\",\"contentUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Untitled-design.png\",\"width\":500,\"height\":500,\"caption\":\"Packed Data Services Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/packeddata\",\"https:\\\/\\\/x.com\\\/packeddata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/packed-data-llp\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\",\"name\":\"Daniel George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"caption\":\"Daniel George\"},\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/author\\\/daniel-george\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services","description":"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/","og_locale":"en_US","og_type":"article","og_title":"4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services","og_description":"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.","og_url":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/","og_site_name":"Marketing Intelligence Blog - Packed Data Services","article_publisher":"https:\/\/www.facebook.com\/packeddata","article_published_time":"2019-01-18T15:18:05+00:00","article_modified_time":"2019-01-18T15:20:13+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg","type":"image\/jpeg"}],"author":"Daniel George","twitter_card":"summary_large_image","twitter_creator":"@packeddata","twitter_site":"@packeddata","twitter_misc":{"Written by":"Daniel George","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#article","isPartOf":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/"},"author":{"name":"Daniel George","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/person\/a76bd800c6166bf7c824c9320a5eec52"},"headline":"4 Easy database marketing tips for Lead Generation","datePublished":"2019-01-18T15:18:05+00:00","dateModified":"2019-01-18T15:20:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/"},"wordCount":632,"commentCount":0,"publisher":{"@id":"https:\/\/www.packeddata.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/","url":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/","name":"4 Easy database marketing tips for Lead Generation - Marketing Intelligence Blog - Packed Data Services","isPartOf":{"@id":"https:\/\/www.packeddata.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#primaryimage"},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg","datePublished":"2019-01-18T15:18:05+00:00","dateModified":"2019-01-18T15:20:13+00:00","description":"Some of the steps that will help you to understand how you and your organization can leverage marketing databases to increase their lead conversions.","breadcrumb":{"@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#primaryimage","url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg","contentUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/01\/Lead-Generation.jpg","width":1200,"height":675,"caption":"Lead Generation - Packed Data Services"},{"@type":"BreadcrumbList","@id":"https:\/\/www.packeddata.com\/blog\/4-easy-database-marketing-tips-for-lead-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.packeddata.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Easy database marketing tips for Lead Generation"}]},{"@type":"WebSite","@id":"https:\/\/www.packeddata.com\/blog\/#website","url":"https:\/\/www.packeddata.com\/blog\/","name":"Packed Data Blog","description":"Welcome to Packed Data Services Marketing Intelligence Blog","publisher":{"@id":"https:\/\/www.packeddata.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.packeddata.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.packeddata.com\/blog\/#organization","name":"Packed Data Services Pvt. Ltd.","url":"https:\/\/www.packeddata.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design.png","contentUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design.png","width":500,"height":500,"caption":"Packed Data Services Pvt. Ltd."},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/packeddata","https:\/\/x.com\/packeddata","https:\/\/www.linkedin.com\/company\/packed-data-llp\/"]},{"@type":"Person","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/person\/a76bd800c6166bf7c824c9320a5eec52","name":"Daniel George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","caption":"Daniel George"},"url":"https:\/\/www.packeddata.com\/blog\/author\/daniel-george\/"}]}},"_links":{"self":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}