{"id":221,"date":"2019-07-04T09:18:11","date_gmt":"2019-07-04T09:18:11","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=221"},"modified":"2019-07-04T09:18:13","modified_gmt":"2019-07-04T09:18:13","slug":"email-marketing-steps-to-increase-open-rates","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/email-marketing-steps-to-increase-open-rates\/","title":{"rendered":"Email Marketing &#8211; Steps to Increase open Rates"},"content":{"rendered":"\n<p>Direct Email Marketing is still a great way to reach out to your audience, to grab their attention and to connect with them on a personal basis.\u00c2\u00a0 The hard part is turning a prospect into a customer and that they read your Emails and not just delete them, all you have is 5 seconds to convince a busy professional that your emails contain something valuable and useable for them.<\/p>\n\n\n\n<p>Packed Data Services has put together\na few Tips &amp; Tricks on how to get the best results out of your Email\nresponse rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>1 \u00e2\u20ac\u201c Always follow-up your 1<sup>st<\/sup>\nemail<\/em><\/strong><\/h2>\n\n\n\n<p>The first Email is the one with the\nhighest response rate, but \u00e2\u20ac\u201c it is still effective to send follow-up emails. If\nthe first attempt did not get an answer, the second email is likely to get a\nresponse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong><em> 2 \u00e2\u20ac\u201c Subject Lines<\/em><\/strong><br><\/h2>\n\n\n\n<p>Keep your subject line simple and short with a touch of personalization. Remember the <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-email-subject-lines-that-get-prospects-to-open-read-and-respond\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Subject Line (opens in a new tab)\">Subject Line<\/a> is the first impression of an Email and not an ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>3 \u00e2\u20ac\u201c Short and Simple<\/em><\/strong><\/h2>\n\n\n\n<p>Keep your Emails short and simple \u00e2\u20ac\u201c\nwith fewer than 100 words in the body, they tend to perform better in the first\nand second email. On the third, fourth and fifth attempts, the performance\ntends to be similar across email length. By your sixth Email, a longer Email\ntends to increase your response rate to almost 20 percent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>4 \u00e2\u20ac\u201c How to personalize and end the emails<\/em><\/strong><\/h2>\n\n\n\n<p>Personalization is key. Adding a signature and a signature with your headshot does boost your email response rate. Add your Social Media Hyperlinks like LinkedIn, Facebook, Twitter to your Signature to build a relationship with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>5 \u00e2\u20ac\u201c Do not wait to send emails. <\/em><\/strong><\/h2>\n\n\n\n<p>Don\u00e2\u20ac\u2122t let your potential customers\nwait. Leads that are less than one week old are most likely to reply. It is\nbest to hit leads while they are fresh to maximize a response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>6 \u00e2\u20ac\u201c Give priority to the pain areas<\/em><\/strong><\/h2>\n\n\n\n<p>Your first sentence must hook your\nreaders and engage them to read on. Don\u00e2\u20ac\u2122t immediately tell them how great you\nare. Make your first sentence&nbsp;about their needs, issues and pain points\nand how you can help to improve these.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>7 \u00e2\u20ac\u201c Know your customers<\/em><\/strong><\/h2>\n\n\n\n<p>Reach out to your audience, which is interested in the content of the email you are sending. The more targeted your group is, the better the response rate. Targeting enables you to tailor your message and offer more specifically to the intended audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>8 \u00e2\u20ac\u201c Always put Call-to-action<\/em><\/strong><\/h2>\n\n\n\n<p>Show your audience clearly what you would like them to do. Put your call to action clearly to show in your Emails. Keep them short, simple and direct. \u00e2\u20ac\u02dcSign up\u00e2\u20ac\u2122, \u00e2\u20ac\u02dcSubscribe\u00e2\u20ac\u2122, \u00e2\u20ac\u02dcClick here\u00e2\u20ac\u2122 etc. are a nice and simple call to actions \u00e2\u20ac\u201c that will not take up much time of your audience.<\/p>\n\n\n\n<p>Direct mail campaigns can pay off and\ncan give you a high ROI and even a higher ROI than paid ads. You can use them\neffectively in a single campaign, or alongside a digital marketing campaign.<\/p>\n\n\n\n<p>To stand out in a world where everything has gone electronic, think of your digital-marketing strategy with a direct-mail campaign. Try our <a href=\"https:\/\/www.packeddata.com\">Packed Data Services<\/a> today \u00e2\u20ac\u201c to get the best results out of your Email Marketing strategy.\u00c2\u00a0<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Email Marketing is still a great way to reach out to your audience, to grab their attention and to connect with them on a personal basis.\u00c2\u00a0 The hard part is turning a prospect into a customer and that they read your Emails and not just delete them, all you have is 5 seconds to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing - Steps to Increase open Rates - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"Direct Email Marketing is still a great way to reach out to your audience, to grab their attention and to connect with them on a personal basis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packeddata.com\/blog\/email-marketing-steps-to-increase-open-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing - Steps to Increase open Rates - Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"og:description\" content=\"Direct Email Marketing is still a great way to reach out to your audience, to grab their attention and to connect with them on a personal basis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.packeddata.com\/blog\/email-marketing-steps-to-increase-open-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/packeddata\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T09:18:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-04T09:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/07\/email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@packeddata\" \/>\n<meta name=\"twitter:site\" content=\"@packeddata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/email-marketing-steps-to-increase-open-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/email-marketing-steps-to-increase-open-rates\\\/\"},\"author\":{\"name\":\"Daniel George\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\"},\"headline\":\"Email Marketing &#8211; 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