{"id":204,"date":"2019-05-31T11:13:30","date_gmt":"2019-05-31T11:13:30","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=204"},"modified":"2019-05-31T11:13:33","modified_gmt":"2019-05-31T11:13:33","slug":"where-are-we-after-a-year-since-gdpr-was-launched","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/","title":{"rendered":"Where are we after a year since GDPR was launched?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>What Is GDPR?<\/em><\/strong><\/h2>\n\n\n\n<p>GDPR is a\nseries of laws spelling out the digital rights for citizens of the European\nUnion. It builds on an earlier policy, called the Data Protection Directive,\nwhich Europe adopted in 1995. Many of the ideas outlined in GDPR came from the\nearlier regulation, and an even older set of principles called the Fair\nInformation Practices, which covers the ways consumer information should be\nused. Those practices have also shaped policies in the United States, though\nthe outcomes have differed. The United States has historically regulated privacy\nin context, with piecemeal laws for the privacy of healthcare records,\nfinancial documents, and federal communications. There&#8217;s nothing analogous to\nGDPR in the United States, and likely won&#8217;t be any time soon.<\/p>\n\n\n\n<p>In Europe, though, GDPR represents one of the most robust data privacy laws in the world. It also gives people the right to ask companies how their personal data is collected and stored, how it&#8217;s being used, and request that personal data be deleted. It also requires that companies clearly explain how your data is stored and used and get your consent before collecting it. &#8220;Personal data,&#8221; in this case, refers to things like a person&#8217;s name, email, and IP address, but also pseudonymized information that could be traced back to them. People can also object to personal data being used for certain purposes, like direct marketing. If you buy a pair of shoes through an online retailer and start seeing ads for similar shoes, you should be able to ask the retailer to stop using your personal data for direct marketing purposes. Under GDPR, those and other rights are guaranteed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Where are we?<\/em><\/strong><\/h2>\n\n\n\n<p>The headline on April 24, 2019 read, &#8220;Facebook expects to pay up to $5 billion in fines to FTC for privacy violations.&#8221;&nbsp; Ironically, Mark Zuckerberg, Founder, and CEO of Facebook is one of several business leaders who have been pressuring legislators for more clarity on privacy rights. All businesses, and especially those that sell access to micro-targeted audiences, need clear and consistent regulations.&nbsp; Aware of widely publicized data breaches, consumers are demanding more control over their private information. So where do we draw the line?&nbsp; The member nations of the European Union tackled this problem head-on. The resulting General Data Protection Regulation (GDPR) went into effect on May 25, 2018.<\/p>\n\n\n\n<p>With the\nregulation in place for one-year, European authorities are flooded with reports\nof data breaches and complaints of mishandling personal data. In just the first\n8 months after the law became effective EU citizens reported 59,000 personal\ndata breaches.&nbsp; The largest penalty to\ndate was for $56 million but many complaints have yet to be adjudicated.<\/p>\n\n\n\n<p>US companies cannot dismiss the GDPR as strictly a European issue. The law also extends to organizations outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. The GDPR serves as a template for similar laws in Brazil, India, and Indonesia and the new California Consumer Privacy act of 2018.&nbsp; GDPR will affect the landscape of privacy laws and compliance for years to come.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>How GDPR is Affecting Email Marketing<\/em><\/strong><\/h2>\n\n\n\n<p>The\nEuropean Union&#8217;s General Data Protection Requirement, or GDPR, has been a hot\ntopic since its enforcement date took effect in May 2018. Companies have faced\nmultiple dilemmas: Is their business one that needs to comply with the GDPR\nprivacy law? If so, what is the best way to comply? And how does a business comply\nwithout losing valuable customers?<\/p>\n\n\n\n<p>GDPR-compliant\nbusinesses of all sizes likely have had much work to do to ensure a smooth\ntransition, and this has impacted how many companies do business in Europe.\nThere&#8217;s no avoiding the effects this requirement has on marketing efforts \u00e2\u20ac\u201c\nespecially email marketing and mailing lists.<\/p>\n\n\n\n<p>&#8220;All marketing activities are likely to be affected by the GDPR in one way or another \u00e2\u20ac\u201c that much is obvious,&#8221; said <a rel=\"noreferrer noopener\" aria-label=\"Nik Mehta (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/nikhil-nik-mehta-92a11b138\/\" target=\"_blank\">Nik Mehta<\/a>, Director Sales at&nbsp;<a href=\"https:\/\/www.packeddata.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Packed Data Services (opens in a new tab)\">Packed Data Services<\/a>. &#8220;That said, we see GDPR having an exceptionally large impact when it comes to email marketing.&#8221; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessnewsdaily.com\/6887-tips-for-email-marketing.html\" target=\"_blank\">Email marketing<\/a>&nbsp;is a common advertising tactic that has been easily implemented in the past. But after GDPR, it&#8217;s another area of business that requires careful consideration.<\/p>\n\n\n\n<p>For instance, companies need to ensure their contacts gave them\nconsent before continuing to send emails to them. This calls for a stricter\nsubscription process, which should involve double opt-ins and easy opt-outs,\nand exclude involuntary or required opt-ins.<\/p>\n\n\n\n<p>Double opt-ins confirm that users are interested in receiving\nemails, weeding out any fraudulent or accidental requests (e.g., failure to\nuncheck an automatically checked subscription box.) If a consumer provides\ntheir email for a subscription, they will have to go into their email and agree\nto it for a second time.<\/p>\n\n\n\n<p>This requirement acts as a safety net for any business sending\nmarketing-related emails. Anyone subscribing to your emails should be able to\ndo so freely and not feel bribed to do so for a particular product or service.\nThey should also be able to unsubscribe from your email list at any time, and\nwith no repercussions.<\/p>\n\n\n\n<p>When someone gives consent, make a note of it so you have the\ninformation recorded and readily accessible should there be any issues later.<\/p>\n\n\n\n<p>&#8220;Organize a full information audit and review the existing\ndata you have, paying particular attention to where this data came from and who\nyou&#8217;re sharing it with,&#8221; said Nikhil Mehta &#8220;If you&#8217;ve been marketing\nto an email list that you obtained using methods that are noncompliant [with]\nGDPR, you should no longer reach out to individuals on this list, unless\nthey&#8217;ve double-opted into your communications.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is GDPR? GDPR is a series of laws spelling out the digital rights for citizens of the European Union. It builds on an earlier policy, called the Data Protection Directive, which Europe adopted in 1995. Many of the ideas outlined in GDPR came from the earlier regulation, and an even older set of principles [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"og:description\" content=\"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/packeddata\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T11:13:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-31T11:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@packeddata\" \/>\n<meta name=\"twitter:site\" content=\"@packeddata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/\"},\"author\":{\"name\":\"Daniel George\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\"},\"headline\":\"Where are we after a year since GDPR was launched?\",\"datePublished\":\"2019-05-31T11:13:30+00:00\",\"dateModified\":\"2019-05-31T11:13:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/\"},\"wordCount\":942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/GDPR.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/\",\"name\":\"Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/GDPR.jpg\",\"datePublished\":\"2019-05-31T11:13:30+00:00\",\"dateModified\":\"2019-05-31T11:13:33+00:00\",\"description\":\"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/GDPR.jpg\",\"contentUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/GDPR.jpg\",\"width\":1200,\"height\":720,\"caption\":\"What is GDPR?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/where-are-we-after-a-year-since-gdpr-was-launched\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where are we after a year since GDPR was launched?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\",\"name\":\"Packed Data Blog\",\"description\":\"Welcome to Packed Data Services Marketing Intelligence Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#organization\",\"name\":\"Packed Data Services Pvt. Ltd.\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Untitled-design.png\",\"contentUrl\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Untitled-design.png\",\"width\":500,\"height\":500,\"caption\":\"Packed Data Services Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/packeddata\",\"https:\\\/\\\/x.com\\\/packeddata\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/packed-data-llp\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\",\"name\":\"Daniel George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g\",\"caption\":\"Daniel George\"},\"url\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/author\\\/daniel-george\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services","description":"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/","og_locale":"en_US","og_type":"article","og_title":"Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services","og_description":"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses","og_url":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/","og_site_name":"Marketing Intelligence Blog - Packed Data Services","article_publisher":"https:\/\/www.facebook.com\/packeddata","article_published_time":"2019-05-31T11:13:30+00:00","article_modified_time":"2019-05-31T11:13:33+00:00","og_image":[{"width":1200,"height":720,"url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg","type":"image\/jpeg"}],"author":"Daniel George","twitter_card":"summary_large_image","twitter_creator":"@packeddata","twitter_site":"@packeddata","twitter_misc":{"Written by":"Daniel George","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#article","isPartOf":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/"},"author":{"name":"Daniel George","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/person\/a76bd800c6166bf7c824c9320a5eec52"},"headline":"Where are we after a year since GDPR was launched?","datePublished":"2019-05-31T11:13:30+00:00","dateModified":"2019-05-31T11:13:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/"},"wordCount":942,"commentCount":0,"publisher":{"@id":"https:\/\/www.packeddata.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#primaryimage"},"thumbnailUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/","url":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/","name":"Where are we after a year since GDPR was launched? - Marketing Intelligence Blog - Packed Data Services","isPartOf":{"@id":"https:\/\/www.packeddata.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#primaryimage"},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#primaryimage"},"thumbnailUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg","datePublished":"2019-05-31T11:13:30+00:00","dateModified":"2019-05-31T11:13:33+00:00","description":"GDPR-compliant businesses of all sizes likely have had much work to do to ensure a smooth transition, and this has impacted how many companies do businesses","breadcrumb":{"@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#primaryimage","url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg","contentUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/GDPR.jpg","width":1200,"height":720,"caption":"What is GDPR?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.packeddata.com\/blog\/where-are-we-after-a-year-since-gdpr-was-launched\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.packeddata.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Where are we after a year since GDPR was launched?"}]},{"@type":"WebSite","@id":"https:\/\/www.packeddata.com\/blog\/#website","url":"https:\/\/www.packeddata.com\/blog\/","name":"Packed Data Blog","description":"Welcome to Packed Data Services Marketing Intelligence Blog","publisher":{"@id":"https:\/\/www.packeddata.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.packeddata.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.packeddata.com\/blog\/#organization","name":"Packed Data Services Pvt. Ltd.","url":"https:\/\/www.packeddata.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design.png","contentUrl":"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/Untitled-design.png","width":500,"height":500,"caption":"Packed Data Services Pvt. Ltd."},"image":{"@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/packeddata","https:\/\/x.com\/packeddata","https:\/\/www.linkedin.com\/company\/packed-data-llp\/"]},{"@type":"Person","@id":"https:\/\/www.packeddata.com\/blog\/#\/schema\/person\/a76bd800c6166bf7c824c9320a5eec52","name":"Daniel George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93da2d8da0c93bef249bbfa39c82e707f3ce9f8b454bf78ed9595083657c40bb?s=96&d=mm&r=g","caption":"Daniel George"},"url":"https:\/\/www.packeddata.com\/blog\/author\/daniel-george\/"}]}},"_links":{"self":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":0,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/media\/206"}],"wp:attachment":[{"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packeddata.com\/blog\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}