{"id":182,"date":"2019-05-06T09:32:51","date_gmt":"2019-05-06T09:32:51","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=182"},"modified":"2019-05-06T09:32:53","modified_gmt":"2019-05-06T09:32:53","slug":"account-based-marketing-be-relevant-be-succesful","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/account-based-marketing-be-relevant-be-succesful\/","title":{"rendered":"Account Based Marketing &#8211; Be Relevant Be Succesful"},"content":{"rendered":"\n<p>Welcome to step 2! let&#8217;s talk about being an email concierge. So what is a concierge and specifically email concierge? A concierge is a person who assists guests in meeting their demands (especially in the hotel industry) right from making reservations to theatres, dinners, etc. The concept of email concierge is all about understanding client requirement and addressing those. So how does one really do that in B2B marketing?<\/p>\n\n\n\n<p>Account based marketing or ABM is a strategic approach to business marketing essentially based on account awareness. The key steps to ABM (Account Based Marketing) involve understanding the prospects account in depth and to ensure there is relevant information being shared with them. Content creation, as highlighted in our previous blog is a well-documented phrase, however \u00e2\u20ac\u0153Relevant Content Creation\u00e2\u20ac\u009d is far better objective. Content without relevance is essentially spam, and we all know everybody\u00e2\u20ac\u2122s thoughts on spam, don\u00e2\u20ac\u2122t we?<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.hubspot.com\/account-based-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"account-based marketing (opens in a new tab)\">account-based marketing<\/a> or ABM approach though sounds brilliant as a concept, but how does one really achieve it?\u00c2\u00a0 We may create the best \u00e2\u20ac\u0153Relevant Content\u00e2\u20ac\u009d in the world but are we missing something? The answer is yes.<em> Along with relevant content, reaching the relevant contact within an organization is of prime importance. The right audience unless reached lays all your effort to waste. Lead generation to reach the right party contact within an organization is the first and probably the most important step.<\/em> They say the chain breaks at the weakest point, and though you can generate content over and over again to improve your image and relevance with clients if the right person and right organization are not targeted, you are headed for oblivion!!<\/p>\n\n\n\n<p>Lead generation can be the weakest link in all your efforts &#8211; don\u00e2\u20ac\u2122t let it be a weak link. Get the right kind of leads with the right kind of contact person to reach out. At <a rel=\"noreferrer noopener\" aria-label=\"Packed Data Services (opens in a new tab)\" href=\"https:\/\/www.packeddata.com\" target=\"_blank\">Packed Data Services<\/a>, we make a conscious effort to engage with our clients to understand their requirements clearly. It never is just about generating leads, it&#8217;s about providing the tools necessary for the client to be successful in their campaign. After all, like us, they also are spending time, money and effort and we have made it a point to follow the mantra of <strong><em>\u00e2\u20ac\u0153client success is our success\u00e2\u20ac\u009d!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to step 2! let&#8217;s talk about being an email concierge. So what is a concierge and specifically email concierge? A concierge is a person who assists guests in meeting their demands (especially in the hotel industry) right from making reservations to theatres, dinners, etc. The concept of email concierge is all about understanding client [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,19,20,8],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-abm","tag-account-based-marketing","tag-b2b","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Based Marketing - Be Relevant Be Succesful - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"The key steps to ABM (Account Based Marketing) involve understanding the prospects account in depth and to ensure there is relevant information is shared.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packeddata.com\/blog\/account-based-marketing-be-relevant-be-succesful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Based Marketing - Be Relevant Be Succesful - Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"og:description\" content=\"The key steps to ABM (Account Based Marketing) involve understanding the prospects account in depth and to ensure there is relevant information is shared.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.packeddata.com\/blog\/account-based-marketing-be-relevant-be-succesful\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/packeddata\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T09:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-06T09:32:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/05\/ABM-Account-Based-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@packeddata\" \/>\n<meta name=\"twitter:site\" content=\"@packeddata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/account-based-marketing-be-relevant-be-succesful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/account-based-marketing-be-relevant-be-succesful\\\/\"},\"author\":{\"name\":\"Daniel George\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\"},\"headline\":\"Account Based Marketing &#8211; 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