{"id":174,"date":"2019-04-30T12:01:42","date_gmt":"2019-04-30T12:01:42","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=174"},"modified":"2019-04-30T12:20:50","modified_gmt":"2019-04-30T12:20:50","slug":"email-marketing-is-not-dead-its-alive-kicking-and-even-stronger","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/email-marketing-is-not-dead-its-alive-kicking-and-even-stronger\/","title":{"rendered":"Email marketing is not dead! Its alive kicking and even stronger!!"},"content":{"rendered":"\n

There are myths and then there are MYTHS! the one we are talking about is, email marketing is dead as a goose and people hate being marketed to via email.<\/p>\n\n\n\n

Ask marketers and they will tell you\nprobably the best way to engage with customers is through social media\n(Facebook, Instagram) for instance. It is where the millennials are\ncongressing. Let\u00e2\u20ac\u2122s address some of these myths with a few statistics.<\/p>\n\n\n\n

Average usage by age group in US:<\/p>\n\n\n\n
\n Age group\n <\/td>\n % usage\n <\/td><\/tr>
\n 15-24\n <\/td>\n 91%\n <\/td><\/tr>
\n 25-44\n <\/td>\n 93.4%\n <\/td><\/tr>
\n 45-64\n <\/td>\n 90.5%\n <\/td><\/tr>
\n 65+\n <\/td>\n 85.5%\n <\/td><\/tr><\/tbody><\/table>\n\n\n\n

Despite a plethora of social media apps,\nthe millennials and all generations are actually using email.<\/p>\n\n\n\n

Usage is fine, what about conversion? isn\u00e2\u20ac\u2122t social media the holy grail? Wrong again, here\u00e2\u20ac\u2122s another myth buster.<\/p>\n\n\n\n

For the \u00e2\u20ac\u0153Big 3\u00e2\u20ac\u009d of social media (Facebook, Instagram, and Twitter), the engagement rate isn\u00e2\u20ac\u2122t even 0.6%. Compare that to email\u00e2\u20ac\u2122s average open rate of 22.86% and even its click-through rate of 3.71%.<\/strong><\/em><\/p>\n\n\n\n

Now that we are all on the same page due to some eye-opening myth busters, how is email marketing evolving and developing?<\/p>\n\n\n\n

Email marketing\u00e2\u20ac\u2122s biggest advantage remains that it is non-intrusive, it’s not like an ad that comes in between when you are watching your favorite videos. Its great strength can also become its greatest weakness, as customers have the chance to ignore your email completely.<\/p>\n\n\n\n

It is our responsibility to make the content more relevant for a positive reception from the audience. Just bombarding the audience with plethora of emails to stay relevant is not enough. The emails have to be engaging and rewarding for the audience. Everytime you create an email campaign, and send it to your target audience, have one rule to check \u00e2\u20ac\u201c What is the audience gaining from the email?<\/p>\n\n\n\n

Relevance is the key word, account-based marketing (ABM) is one of the model ways to reach out to B2B customers. This means the content not only has to be relevant but also consistent and constant messaging are the other two pillars for successful engagement.<\/p>\n\n\n\n

The key to conversion or CTR always remains\nbeing there at the right time, since we cannot envisage when a business need\narises, we address that through constant, consistent and relevant email\ncommunication.<\/p>\n\n\n\n

This means constant email campaigns and a regular dosage of quality lead list<\/a>. Step 1 is to get the data set right, verified leads<\/a> provide higher CTR and also make the effort in content creation worth it. The right kind of company to get your lead generation right and which understands your needs properly is pivotal for successful email campaign.<\/p>\n\n\n\n

If you have the lead list right, then\ncongrats Step 1 is complete and you are ready for my next blog. Else don\u00e2\u20ac\u2122t fret\nreach out to us and we will assist you in Step 1.<\/p>\n\n\n\n

What is Step 2? One line \u00e2\u20ac\u201c Don\u00e2\u20ac\u2122t be an\nemail marketer, be an email concierge!! Coming soon!!<\/p>\n","protected":false},"excerpt":{"rendered":"

There are myths and then there are MYTHS! the one we are talking about is, email marketing is dead as a goose and people hate being marketed to via email. Ask marketers and they will tell you probably the best way to engage with customers is through social media (Facebook, Instagram) for instance. It is […]<\/p>\n","protected":false},"author":2,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1,3],"tags":[17,14,15,16],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-technologies","tag-database","tag-email-marketing","tag-emails","tag-leads"],"yoast_head":"\nEmail marketing is not dead! Its alive kicking and even stronger!! - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"There are myths and then there are MYTHS! the one we are talking about it is email marketing is dead as a goose and people hate being marketed to via email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.packeddata.com\/blog\/email-marketing-is-not-dead-its-alive-kicking-and-even-stronger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing is not dead! Its alive kicking and even stronger!! - Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"og:description\" content=\"There are myths and then there are MYTHS! the one we are talking about it is email marketing is dead as a goose and people hate being marketed to via email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.packeddata.com\/blog\/email-marketing-is-not-dead-its-alive-kicking-and-even-stronger\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Intelligence Blog - Packed Data Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/packeddata\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T12:01:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-30T12:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.packeddata.com\/blog\/wp-content\/uploads\/2019\/04\/Email-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@packeddata\" \/>\n<meta name=\"twitter:site\" content=\"@packeddata\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/email-marketing-is-not-dead-its-alive-kicking-and-even-stronger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/email-marketing-is-not-dead-its-alive-kicking-and-even-stronger\\\/\"},\"author\":{\"name\":\"Daniel George\",\"@id\":\"https:\\\/\\\/www.packeddata.com\\\/blog\\\/#\\\/schema\\\/person\\\/a76bd800c6166bf7c824c9320a5eec52\"},\"headline\":\"Email marketing is not dead! 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