{"id":124,"date":"2019-01-28T17:21:44","date_gmt":"2019-01-28T17:21:44","guid":{"rendered":"https:\/\/www.packeddata.com\/blog\/?p=124"},"modified":"2019-01-28T17:21:46","modified_gmt":"2019-01-28T17:21:46","slug":"what-are-the-benefits-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.packeddata.com\/blog\/what-are-the-benefits-of-email-marketing\/","title":{"rendered":"What are the benefits of Email Marketing?"},"content":{"rendered":"\n

What are the benefits of email marketing? If your company or business\n isn\u00e2\u20ac\u2122t utilising email marketing, should they? The answer is probably \nyes, as email is consistently cited as one of, if not the marketing \nchannel that consistently delivers the highest ROI.<\/p>\n\n\n\n

Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries \u00e2\u20ac\u201c but here are ten reasons why email marketing is seen by many as the most effective marketing channel.<\/p>\n\n\n\n

<\/p>\n\n\n\n

10. Low costs<\/em><\/strong><\/h1>\n\n\n\n

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.<\/p>\n\n\n\n

<\/p>\n\n\n\n

9. Reach an already engaged audience <\/em><\/strong><\/h1>\n\n\n\n

Email marketing is one of the only channels that consumers ask to \nreceive. The majority of businesses using the platform only send \nmessages to those who have signed up to receive them. This can allow for\n much higher conversion rates as a business is only targeting those who \nalready have an interest in their brand. <\/p>\n\n\n\n

It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing solution<\/a>, we strongly suggest that you don\u00e2\u20ac\u2122t use purchased lists for your email marketing \u00e2\u20ac\u201c the results you\u00e2\u20ac\u2122ll see from growing your list and acquiring customers organically will lead for far stronger results.<\/p>\n\n\n\n

<\/p>\n\n\n\n

8. Deliver targeted messages<\/em><\/strong><\/h1>\n\n\n\n

Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.<\/a><\/p>\n\n\n\n

If a franchise only has an offer on in certain areas of the country, \nit can easily arranged for emails to be sent only to those living in \ncertain areas. If there is a sale on sports goods, it can be arranged \nfor only those who have shown an interest in sports to receive an email.<\/p>\n\n\n\n

Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old \u00e2\u20ac\u02dcspray and pray\u00e2\u20ac\u2122 method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they\u00e2\u20ac\u2122re sending the most relevant message to individuals.<\/p>\n\n\n\n

<\/p>\n\n\n\n

7. Drive revenue<\/em><\/strong><\/h1>\n\n\n\n

Marketing Week <\/a>reports that email generates around \u00c2\u00a329bn retail sales annually.<\/p>\n\n\n\n

Email marketing is great for taking advantage of impulse buying. \nThere aren\u00e2\u20ac\u2122t many other marketing platforms which allow customers to go \nfrom witnessing an offer to purchasing an item within two clicks of a \nbutton. With a tempting call to action and a link straight to the \ncheckout, email newsletters can drive sales like no other channel.<\/p>\n\n\n\n

<\/p>\n\n\n\n

6. Easy to get started<\/em><\/strong><\/h1>\n\n\n\n

Email marketing doesn\u00e2\u20ac\u2122t necessarily require a huge team or reams of technical nous in order to be successful. It\u00e2\u20ac\u2122s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it\u00e2\u20ac\u2122s the content of an email that is the most important thing. <\/p>\n\n\n\n

<\/p>\n\n\n\n

5. Easy to measure<\/em><\/strong><\/h1>\n\n\n\n

Another key benefit of email marketing is that it\u00e2\u20ac\u2122s easy to see where you\u00e2\u20ac\u2122re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.<\/p>\n\n\n\n

<\/p>\n\n\n\n

4. Easy to share<\/em><\/strong><\/h1>\n\n\n\n

Subscribers can forward brilliant deals and offers to their friends \nat the click of a button. There aren\u00e2\u20ac\u2122t many other types of marketing \nthat can be shared as easily as this. Before you know it, subscribers \ncould become brand evangelists; focused on introducing your business to a\n new market.<\/p>\n\n\n\n

More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. Reach a global audience<\/em><\/strong><\/h1>\n\n\n\n

What other marketing platform lets you instantly send a message to \nthousands of people across the world? Sure, social media can help you \nspread the word amongst a global audience \u00e2\u20ac\u201c but there\u00e2\u20ac\u2122s no telling who\u00e2\u20ac\u2122s\n actually reading your content.<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. Instant impact<\/em><\/strong><\/h1>\n\n\n\n

Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?<\/p>\n\n\n\n

<\/p>\n\n\n\n

1. Unrivalled return on investment<\/em><\/strong><\/h1>\n\n\n\n

In the business world, results are arguably all that matters. With \nthis in mind, the main reason that most businesses invest in email \nmarketing is the fantastic return on investment. According to the DMA, \nthe return on investment for email increased from an estimated \u00c2\u00a330.03 \nfor every \u00c2\u00a31 spent in 2016 to \u00c2\u00a332.28 in 2017.<\/p>\n\n\n\n

It\u00e2\u20ac\u2122s clear to see that email continues to be the most effective \nmarketing channel available to every business. Perhaps it\u00e2\u20ac\u2122s time for \nyour business to start making email marketing a priority.<\/p>\n","protected":false},"excerpt":{"rendered":"

What are the benefits of email marketing? If your company or business isn\u00e2\u20ac\u2122t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used by thousands of businesses of all sizes across the […]<\/p>\n","protected":false},"author":2,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nWhat are the benefits of Email Marketing? - Marketing Intelligence Blog - Packed Data Services<\/title>\n<meta name=\"description\" content=\"What are the benefits of email marketing? If your company or business isn\u00e2\u20ac\u2122t utilising email marketing, should they? 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