Admin Jan 25th, 2019
There are a plethora of CRM, many of them offering the basic functionalities that are aimed towards effective management for customers to enhance your interpersonal and professional relationship with them. What is unique about Salesforce CRM making it popular and a market leader? Why an organization would pay a premium price for Salesforce? These are certain queries one may come across before indulging in with Salesforce.
Salesforce was the first one to launch a CRM on the cloud in the market. It has since been a market leader. The functional depth and ease of use are drivers of their success. If you have a look at Salesforce analytics, you’ll witness these following benefits:
Primary reasons that drive Salesforce adoption rate. They have better visibility into their accounts, contacts, opportunities, and tasks, all from a single place. A complete 360-degree view of the customer, which helps customers in making make better business decisions and faster closure of details. It becomes easier to navigate between modules. Collaboration among the colleagues also becomes easy. Most companies use Salesforce for its easy operation. If you look in the list of Companies Using Salesforce you will know why it has been a constant market leader.
The default Salesforce platform comes with a wide range of features which cater to maximum organizational needs. During this implementation procedure, the Admin is able to make point-and-click alterations through Force.com as a builder to configure the solution according to the business process.
Yet another area where Salesforce scores major cookie points amongst its competitors is that it is highly customizable. A majority of requirements can be handled through configuration. Often there is a need to add/extend existing functionalities to accuracy for reflecting business needs. In the case of Salesforce customization, technical proficiency is required for Apex Code and Visual-force pages. The greatest strength of Salesforce is its customizability in custom fields, objects, integration of your own apps, etc. to provide you with a complete solution. It has hence become the first choice for many.
Opting for a CRM, then you are simply not making a decision for today. It has to be scalable enough to meet the business needs for at least 3 years in advance.
Salesforce launched its first cloud-based CRM and established the Platform as a PaaS market with Force.com. It allowed support for complex real-world business models, with no capital expense involved for the setup just like for the NetSuite customers. Salesforce mainly charges on user licenses. It’s Sales Cloud has four Editions –
1. SalesforceIQ Starter,
2. Lightning Professional,
3. Lightning Enterprise and
4. Lightning Unlimited
If your requirements alter as per your work, then you can move up or down to any Edition and also increase or reduce the number of users.
From the Opportunities point of view, Sales Reps have a collected view on all potentials and stages. They are presented visually, which helps them to focus and prioritize and important deals.
Sales Reps create their own reports to keep an eye on the accounts they haven’t worked on for a while. Opportunities, products sold, activities performed and tasks completed are managed essentially. Reporting charts and dashboards help to measure their own performances and figure out the critical data with the help of graphical formats.
The Salesforce team and community work closely in a consolidated manner to build a better solution each day. They listen to customer feedback and requests. Their prime aim is to incorporate new features in the solution. Thrice every year Salesforce releases new features to enhance their reputation for product functionality and customer satisfaction.