Admin Jan 16th, 2019
Do you want to know the best time to send your email marketing campaigns? Your open rates could plummet if your email goes out at the wrong time. But schedule it for the perfect time and it could have a huge impact on your campaign’s effectiveness. In this post, we’ll tell you what studies show, is the best time to send emails.
When asked about the best time to send email, email marketers have often replied, “Tuesday through Thursday morning, between 8 and 10 am.†It’s been common knowledge throughout the industry that people tend to open their email in the mornings. Sending on the weekend was the least optimal day, with Sunday being the worst day to send emails.
According to various studies conducted by MailChimp, Experian etc which includes data compiled from several billion email addresses, one should prioritize their send days in this order:
1.Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
2.Thursday: If you send two emails a week, choose Thursday for your second day.
3.Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times
Lately it’s found that not only are 54 percent of all emails viewed on a mobile device, but this percentage is also on the rise.
Here are some tips to consider for better open rates and increased interactions:
1.Since mobile click-through rates are lower, you want to be sure your call to action is clear and direct, and that your links are easy to spot and click (no matter what time of day you’re sending).
2.Email open rates also can depend on the device the recipient is using. Tablet users, for example, are more like to open emails outside of business hours (from 5 pm to 8 am), while desktop users are more likely to open during business hours. You can use Email Analytics to track which devices your readers use to open your emails and you’re your campaigns according to how the majority of your subscribers open your messages.
3.Finally, when considering the importance of mobile in your email sends, remember that if your customers can’t read your emails, they’re not likely to continue to interact with them, affecting your future campaigns. Testing a non-responsive versus responsive email design resulted in an increase click-throughs by 130 percent.
If you notice a dip in your open rates, other factors may be contributing to the decline.
Here are some additional email marketing tips to help with your open and click-through rates:
1.Test your email to make sure it’s rendering properly in multiple browsers and email service providers
2.Review your email list. How old is it? Are there emails that should be removed? Are they the correct decision makers? How can you acquire / grow your email list effectively?
3.Are you effectively rocking your subject line? The subject line is your one brief opportunity to get someone to open your email. Be sure you know the best practices when creating this magic line. Check out how you can use A/B testing to boost the effectiveness of your subject lines.
4.Frequency. Are you sending too often? Be sure to play it cool and segment your lists, so you aren’t bombarding your recipients with unwanted email.
So, when is the best time to send email? As you can see, these are just guidelines to begin with, but one should also test different tactics and see what works with your readers.
