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Powerful Ways to Market your Product

Admin May 10th, 2021

If your new product is not promoted it probably will not gain many profits. According to Harvard Business School nearly 30000 new customer products are released annually, but only 5% products are successful which make significant sales in the market. Coming up with a new product involves a lot of work and management. And the other half of the equation starts after launching and promoting the product. Your product or service might be the best in the market, but if you do not promote it properly, there are more likely chances to miss out on opportunities or even end up losing money down the line.

Below are few powerful ways to market your new service or product:

Embrace the Power of Social Media

Social media is much more than just a mode of communication and sharing with friends. It is free and used by many people which can serve as a great method for massive exposure. Being one of the greatest tools in terms of gaining exposure, social network is highly necessary for any business’ marketing campaign. Paying attention to basic details such as when to post, what to post, the quality of content can result in producing many followers for your brand.

Email Marketing

If someone has subscribed to your list, it means they want to hear from you. According to a research study by MarketingSherpa, 72% of the consumers prefer email over all other types of communication. But that does not mean that everyone wants to hear from you repeatedly. 74% of the consumer are frustrated when they receive an email, they are interested in resulting into dropped subscription and lost customer. Still, it is the best way to promote your brands with maximum returns.

Blog, Blog, Blog

One of the most popular ways of keeping people updated these days is blog. It can result in easy reaches to the new customers and hence result in increasing followers for your company. The more you post, the more chances are of increasing in exposure of your business as it is a smart way to increase SEO. This will not only result in gaining exposure for brand in creative ways but also boost your brand without spending money.

Pre-Sell Page

A combination of two separate types of content: a sales page and blog post. This will result in warming up cold traffic who will have more information and are more skeptical to your product and business.

Few qualities a strong pre-sell page has:

Strong headline

Information about target audience

Calls to action

Share your product socially wherever your customers are

Make your social promotions visual, so that your customers who hang out on Instagram, Facebook, or Twitter they get an instant sense of what they are buying. People go for what they see.

Run a social contest

Running a social media contest is one of the best ways to spread awareness among your ideal audience. There are multiple ways to make people engage by asking them to follow your brand, subscribing to your newsletter, commenting on blog post. These kinds of digital promotions are powerful because they involve customers describing the value they get from product.

Ask for Shout Out and Sharing

Asking a fellow entrepreneur to give a shout out to your product can result in more reach through social media. This will help in promoting your business and make it easier for you to make a space in the market.

Pop-up Shops

For an online business, one does not have to open a retail store to get benefits of selling in person. Running a pop-up could result in wonders by creating exclusivity around the products and with more advantage in seasonal shopping. While chatting with customers you can also learn more about trends and customer more what exactly he/she is looking for.

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