How to Ground your Idea Over an Email and get Outcomes

Admin Feb 17th, 2021

Email marketing is considered to be one of the most versatile, flexible, and successful choice in the marketing toolkit. Along with its outstanding results it offers a high-value, accessible service which any organization can incorporate to attract new clients. We have all had times when a creative idea uses to strike and the only way to communicate the brilliant idea was through email. Pitching an idea via email requires a lot of strategy.

Emails are a great way to get one step closer to your clients as it is the ultimate 1:1 engagement channel. Sending personalize emails as per individuals’ interest instead of generic email or brochure can catch your client’s eye. It is easy to achieve be it whether you are reaching out to handful customers or are engaging with a list of millions. Email will help your business grow with an incredible ratio.

Here are some important tips to keep in mind to give it a best opportunity of victory:

Following KISS (Keep it simple, stupid) principle has helped many businesses. Many a times when people are excited about their idea, they want to make sure they explain it correctly to the next party. To make it right they go into way too much detail about how the idea came and where is it now and so forward. For example, the prospect sent me an idea for an article that was three to four paragraphs long. He spent the first two paragraphs laying out where he was when he came up with the idea and by the time talking about the actual idea comes, eyes have pretty much glazed over. The interest goes away

A general rule of thumb: When you are pitching or emailing keep it to eight sentences, tops. Why avoid going into so much detail?

If you want to see your idea turning into something actionable, it is important to get the conversation off email and turn it into real time discussion as soon as possible. Emailing to and fro can get you far, but as sooner as people will start talking to you and notice the enthusiasm about the idea, the easier it will be to get them on board. A simple way to take this is like “I would love to talk about this more, would you be able to do a quick call next week for the discussion?” This will give a reader also a chance to prepare for the discussion and know more about your services and products.

Getting enthusiastic about an idea is easy but you generally tend to forget that you still need to convince the person on the other end of the email. Regardless of what ever you pitching to the other end, it is always good to be prepared for the question: “So what?” Why is it important to focus on this because it is important to make other person understand how your idea can change his/her life. Also, at the same point the answer should be in your email why the other person should get excited about what you have to say or offer.

In short once you have added this to your business, this will boost your potential clients to connect with you on specific campaigns. This will result in managing the process at ease. One last thing to try is to include a sample design along with your web designs. This can help the other party understand more when they see their brand in action.

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