B2B List Building Challenges and Their Easy Solutions

Admin Jan 8th, 2021

The success of any marketing campaign is defined by the quality of the list. Therefore, for any marketing campaign, B2B List building is the most important task for an organization. A useful marketing list is a key to reach your target customers, which is why building a list is an important task in any organization for their product and services. This not only helps the organization to target exact customers but also helps in building trust and confidence in prospects. It takes time to build a great list but to nurture it regularly takes continuous administration as data becomes outdated very easily. Therefore, a regular nurtured list becomes the most valuable asset for any business. An effective marketing list not only affects the revenue but also affects the product and services of an organization. 

In this process of list building, one come across various challenges. Below are some of the challenges and how we can overcome these:

Resistance towards filling the form on the website

It is often witnessed that people visit your website, but they do not fill in the forms and details. To surpass this problem, keep the form as short as possible. Make sure you ask for specific details in your forms.

But do you think asking for details is adding any value to your prospect? If no, here is one idea which can help you with. In exchange for details or filling forms, sharing an eBook or an article will add to more confidence in your prospect which can turn them into a closed win.

Social Media Traffic

Have you ever counted the people who have been following your organization on social media platforms? If not, then it is the right time to count them in. They are following your organization because of the offerings you are making or your product or services. So, it makes complete sense to include these people in your list for your e-mail campaigns.

Existing Clients have not opted in for the email campaign

Even your existing clients do not opt to receive emails, even after they have taken your product or services. Having a conversation and convincing your existing clients with upselling and cross-selling can help you with benefits.

The other way can be by including an email opt-in call-in-action in transactional messages with your clients.

 Key Takeaways

1. Offering an alternative such as social sign-in for registration other than the website.

2. Social network is the key to generate quality leads

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We develop highly accurate customized lists based on project requirements. Customized contact discovery is performed for each project thoroughly. To increase sales and marketing funnels Packed Data Services give end-to-end demand generation, content marketing, database management, and research administration. Find out how many organizations are using your target technology from our 4000+ tech install base (Packed Data Services)