Account Based Marketing – Be Relevant Be Succesful

Admin May 6th, 2019

Welcome to step 2! let’s talk about being an email concierge. So what is a concierge and specifically email concierge? A concierge is a person who assists guests in meeting their demands (especially in the hotel industry) right from making reservations to theatres, dinners, etc. The concept of email concierge is all about understanding client requirement and addressing those. So how does one really do that in B2B marketing?

Account based marketing or ABM is a strategic approach to business marketing essentially based on account awareness. The key steps to ABM (Account Based Marketing) involve understanding the prospects account in depth and to ensure there is relevant information being shared with them. Content creation, as highlighted in our previous blog is a well-documented phrase, however “Relevant Content Creation” is far better objective. Content without relevance is essentially spam, and we all know everybody’s thoughts on spam, don’t we?

The account-based marketing or ABM approach though sounds brilliant as a concept, but how does one really achieve it?  We may create the best “Relevant Content” in the world but are we missing something? The answer is yes. Along with relevant content, reaching the relevant contact within an organization is of prime importance. The right audience unless reached lays all your effort to waste. Lead generation to reach the right party contact within an organization is the first and probably the most important step. They say the chain breaks at the weakest point, and though you can generate content over and over again to improve your image and relevance with clients if the right person and right organization are not targeted, you are headed for oblivion!!

Lead generation can be the weakest link in all your efforts – don’t let it be a weak link. Get the right kind of leads with the right kind of contact person to reach out. At Packed Data Services, we make a conscious effort to engage with our clients to understand their requirements clearly. It never is just about generating leads, it’s about providing the tools necessary for the client to be successful in their campaign. After all, like us, they also are spending time, money and effort and we have made it a point to follow the mantra of “client success is our success”!